Finding the Edge with Steve Foster:

What Separates Good From Great?

Throughout my life, I’ve had the opportunity to meet a lot of incredibly successful people, including world champions, business owners, entrepreneurs, leaders, coaches and innovators. They all come from different backgrounds and have taken different paths, but I’ve always been fascinated by one question: what gives certain people an edge? Is it talent, work ethic, discipline, failure, the people they surround themselves with, or the willingness to keep going when everyone else would quit? What I have found is that it usually is not just one thing. That curiosity is what led me to create my new podcast, Finding the Edge with Steve Foster.

I believe every successful person has an edge. It is a unique combination of experiences, mindset, discipline, relationships, failures, lessons and purpose that has helped shape who they are. The interesting part is that their edge is not always what you would expect. Sometimes it comes from winning, but sometimes it comes from losing. Sometimes it comes from a mentor who changed the direction of their life, and other times it comes from making a bad decision, getting knocked down and figuring out how to get back up. Those are the stories I want to uncover. Finding the Edge is not about interviewing people just because they are successful. It is about understanding how they became successful and what the rest of us can learn from their journey.

Competitive shooting has been a huge part of my life, and many people know me through that world. Competition has taught me a lot about preparation, pressure, discipline, continuous improvement and performance, but Finding the Edge is not just a shooting podcast. I want to sit down with entrepreneurs, athletes, world champions, business leaders, innovators and people who have accomplished extraordinary things in all walks of life. I want to hear about what they struggled with, what almost made them quit, who helped them along the way, what they do differently and what lessons took them years to learn. Most importantly, I want to understand what someone listening can take from their experience and apply to their own life.

For the first conversation on Finding the Edge, I sat down with Brian Conley, founder of Hunter’s HD Gold. Brian has built an incredibly respected brand, particularly within the competitive shooting community, but our conversation goes much deeper than shooting glasses. We talk about entrepreneurship, building relationships, serving customers, overcoming challenges and what it takes to turn an idea into a successful business. That is exactly what I want this podcast to be about. I am not just interested in what someone accomplished. I want to know how they got there.

One of the reasons this subject means so much to me is because I am still searching for my own edge. Whether I am competing, building a business, developing a new product, working with a team or trying something completely outside my comfort zone, I am constantly asking myself how I can get better. I have learned that improvement does not always come from doing more. Sometimes it comes from asking better questions, surrounding yourself with people who think differently than you do, or simply having one conversation that changes the way you look at something. That is what I hope Finding the Edge can provide.

If I can have conversations with extraordinary people and pull out one idea that helps someone become a better competitor, business owner, leader, parent, teammate or person, then the podcast is doing exactly what I want it to do. There will never be one definition of success, and there will never be one formula for achieving it. Different people find their edge in different places, and that is what makes these conversations interesting.

My goal with this podcast is to explore those stories, learn from them and hopefully help you discover something you can use in your own journey. I hope you will join me, subscribe to the show and share an episode with someone you think would benefit from the conversation. You can listen to Finding the Edge with Steve Foster on Spotify or Apple Podcasts.

As you listen, keep asking yourself one question: What’s your edge?

Steve Foster